Jeff Su's tool-selection mental model: ~10 AI tools drive 90% of his work, each with ONE distinct 'superpower.' Part 1 covers Everyday AI (ChatGPT, Gemini, Claude) and Specialist AI (Perplexity, NotebookLM), plus a rapid-fire of specialist tools.
The one-superpower-per-tool map: ChatGPT = the most OBEDIENT model — follows long multi-step checklists to the letter and actually uses web search when told (use it when one wrong step breaks the whole task). Gemini = MULTIMODALITY — natively processes text/image/audio/video with a 1M-token window (2M enterprise); the only everyday model that can synthesize a video + slide deck + whiteboard photo in one go; turn a screen-recording into an SOP. Claude = best FIRST DRAFTS — writes working code on the first try more consistently (wrote a working Go script for a non-coder), and style-matches your voice from examples for polished copy (tip: ask for Mermaid diagram code, paste into Excalidraw). Grok = real-time X/Twitter firehose (breaking news only). Perplexity = FETCHING accurate facts fast (an 'application layer' that fine-tunes foundation models — its Sonar is a tuned Llama; treat as a Google-AI-Mode replacement, not a chatbot replacement). NotebookLM = source-grounded answers ONLY from your uploaded docs (lowest hallucination; fine-tuned Gemini) — Jeff uploads his script+research and asks it to flag anything unsupported. Rapid-fire specialists: Gamma (decks), ElevenLabs (voice cloning), Zapier + n8n (automation), Excalidraw + Napkin AI (quick visuals). Rule of thumb: never add a tool just to use it — only when it solves a real problem; most people should master ONE paid ChatGPT and stop.
Goal 1/3: Loren is assembling an AI toolkit — this is the fastest way to stop guessing and route each task to the tool that wins at it, and it seeds the library with a clean set of atomic tool entries. Next action: Adopt the superpower map: ChatGPT for instruction-heavy multi-step tasks, Gemini for video/audio/huge files, Claude for first-pass code+copy, Perplexity for fast facts, NotebookLM for source-grounded fact-checks.
Full transcript
### Spoken transcript
I use around 10 AI tools for 90% of my work, and each one excels in one specific area.
But figuring out which tool works best for what task usually takes months of trial and error.
So I'll share the one thing each tool does better than alternatives, so you walk away with a clear mental model for when to use what.
I've grouped these tools into four categories across a two-part series.
There's just too much to cover.
This video covers everyday and specialist AI, while part two covers the remaining two
categories.
Let's get started.
Kicking things off with everyday AI.
These are your general purpose chatbots, ChatGPT, Gemini, and Claude.
And while they seem interchangeable, their quote-unquote moats, the specific things they do best, have actually become quite distinct.
Starting with the OG, ChatGPT.
While Gemini and Claude are arguably just as capable in raw power, ChatGPT still holds the crown in one area.
It's the most obedient model.
In plain English,
a complex checklist.
Other models might be just as smart, but give them a lengthy set of instructions and they'll sometimes skip a step or decide they know better.
If you want proof of this, just ask each model to optimize a rough prompt for itself.
ChatGPT will generate a noticeably longer and more detailed prompt because it knows it can handle the complexity.
And if you run that optimized ChatGPT prompt through both ChatGPT and Gemini, for example, you'll notice two things.
First, ChatGPT thinks longer
checking every requirement, and it follows each instruction to the letter.
Gemini, on the other hand, often takes shortcuts.
Pro tip, I shared the exact prompt optimizer in the essential power prompts template linked below, but you can test this yourself with something as simple as, optimize this prompt for ChatGPT, insert model number here, here's my rough prompt.
Diving into a real world example, I gave both ChatGPT and Gemini the same complex prompt, a hiring rubric with a dozen requirements.
Every single one.
Gemini's output looked right at first glance, but when I checked it against my original list, it had quietly dropped a few rules.
That's the key difference.
ChatGPT doesn't decide which instructions matter.
It just follows them.
Here's a second, simpler example.
Sometimes when you explicitly tell Gemini to search the web, it just doesn't, which is wild since Gemini and Google search are both Google products, right?
Whereas with ChatGPT, when you enable web search,
single time.
I know this is a small example, but it's downstream from ChachiBT's core superpower.
Obedience means you can trust the behavior you ask for.
So as a rule of thumb, if a task has a lot of moving parts and getting one wrong breaks the whole thing, start with ChachiBT.
Next up, Gemini.
Where ChachiBT wins on obedience, Gemini wins on multi-modality.
In plain English, Gemini is able to process a massive amount of mixed media, video, audio, images, and text natively.
Taking a look at this table,
we see that only Gemini can handle all four types of media natively.
It's able to quote-unquote listen to audio and quote-unquote watch videos, while ChatGPT and Cloud use roundabout ways to access that information.
What's more, Gemini's massive 1 million token context window means it can handle large video recordings, hour-long audio recordings, full slide decks, all together that would literally choke other models.
If you watch my latest Gemini video,
recorded a messy walkthrough of myself completing a task, uploading that video onto Gemini, and asking Gemini to turn it into a ready-to-use SOP with perfect formatting, which is an example of Gemini ingesting video and turning it into text.
Now, let's take that a step further.
Imagine you just finished a weekly meeting.
You have a video recording of the call, a 20-slide deck, and a photo of a messy whiteboard session.
You can upload all three and ask Gemini to summarize what was discussed,
follow-up email.
Gemini is the only tool that can synthesize all three in one go.
All that said, I have to point out that Gemini's raw reasoning capabilities sometimes feels slightly behind ChatGPT.
But when the task involves video, audio, or massive files, the trade-off is obviously worth it.
Speaking of matching the right tool to the task, today's sponsor HubSpot put together a free guide called the AI Productivity Stack that covers 50 tools organized by use case.
are my personal favorites, your workflow probably needs something different.
Maybe you're in marketing and need SEO specific tools, or you manage a team and want to build automated workflows with reliable AI.
This guide breaks down tools across business functions like research, design, and marketing.
And for each tool, it shows you the best use case, key features, pricing, and a step-by-step workflow.
What I found most useful is the decision logic at the end of each section.
use perplexity versus Claude versus Humada based on what you're actually trying to do.
It's a great way to quickly understand what each tool does well.
I'll leave a link to this free guide down below.
Thank you, HubSpot, for sponsoring this video.
Rounding out the everyday AI category, Claude.
Claude's superpower is producing higher quality first drafts than the other models.
In plain English, that means Claude's first attempt is usually closer to done.
This superpower shows up in two areas.
First, coding.
Here's a fun fact.
of Gemini beat the older version of Claude in every single benchmark score, except for the coding one, which is crazy.
So obviously Anthropic has figured out something related to coding the others haven't.
And in practice, developers universally agree that Claude writes functional code on the first try more consistently than alternatives.
Here's a real world example.
I needed to bulk export conversations from a customer service platform,
developers could do it.
I described the problem, and Claude not only gave me step-by-step instructions, but also wrote a script in Go that worked on the first try.
I don't even know what Go is, nor can I write code.
Another example, I asked all three models to turn a static image into an interactive chart, and Claude performed the best on the first try.
So basically, anything that requires generating working code tends to favor Claude.
Pro tip, when it comes to diagrams, you can ask Claude to generate mermaid code,
into tools like Excalibur to get clean visuals in minutes.
Area two, polishing copy.
Beyond code, Claude produces written drafts that sound human and need fewer revisions.
When you need to tighten an argument or match a specific voice, Claude just gets it.
Put simply, it's exceptionally good at style matching.
Once you share examples of your existing work, it replicates your tone almost perfectly.
When I was in corporate, I'd share previous documents so Claude could replicate that voice across presentations
And now as a creator, I feed it my existing YouTube scripts to help refine new drafts.
At this point, you might be wondering how I use all three everyday AI tools together.
In a nutshell, ChatGPT or Gemini usually handles the beginning of my work.
Ideation, research, drafting the outline of a presentation.
Cloud that handles the last mile, turning that rough output into something I'm ready to present or publish.
Quick note on Grok.
A lot of people ask why I don't use it.
It's actually very simple.
X firehose, right?
So it's the best option for people who need to analyze breaking news events in real time.
I never needed that.
And as a rule of thumb, we should never use tools just for the sake of using tools.
We should only add them to our toolkit when they solve an actual problem we have.
Here's a quick recap of the three models and when to use them.
And if you're wondering whether you need all three, the short answer is no.
Most people should stick with a paid version of ChatGPT and get really good at it.
But if you can afford multiple subscriptions and your workflow can take advantage of their individual
powers mix and match as needed.
Fun fact, according to this study on open router data, models from different labs like ChatGPT and Gemini expand the pie of AI use cases precisely because they excel at different things.
Onto the second category, specialist AI.
Before diving in, let's clear up a very common misconception.
Tools like Perplexity are not foundational models.
Here's a simple visual.
OpenAI, a frontier AI lab, develops the GPT family of models.
the user-friendly app layer.
Perplexity is different.
It fine-tunes existing foundational models for speed and accuracy and is optimized for search.
Their own Sonar model, for example, is just a fine-tuned version of Meta's open-weight Lama model.
So on that note, Perplexity's superpower is finding accurate information fast.
In plain English, the general purpose chatbots are built for reasoning.
You use them to help you think, brainstorm, or write a draft.
for fetching.
You need a specific fact and you need it now.
Starting off with a simple real life example.
I used chachibee tea to plan a trip to Japan with my brother because that is a creative task.
It requires weighing trade-offs, building a narrative, and for that kind of task, I'm happy to wait while the model thinks.
But when I need grab and go information, like whether a specific restaurant is foreigner friendly because we don't speak Japanese, I'd want perplexity to give me accurate and update information within seconds.
Second example, going back to how I use
AI tools, let's say Gemini or ChatGPT helps me brainstorm and structure my newsletter.
Claude produces the final draft.
Perplexity in this case is the search scalpel that verifies information like whether Gemini's context window is 1 million or 2 million tokens.
In case you're curious, consumers get 1 million, enterprises get 2 million.
Pro tip, you can use Google style search operators like site colon reddit.com to narrow your results to a specific source.
I have an entire video on the most useful Google search
So I'll link that down below.
As a rule of thumb, think of Perplexity as a replacement for Google AI mode.
They're both for fetching information and not as a replacement for general purpose chatbots.
Actually, let me know if you want an entire video breaking down the AI search apps like Perplexity, Google Search, Google AI Overviews, Google AI Mode, because they're all made for different things.
Rounding out specialist AI, Notebook LM's superpower is that it only answers from the sources you give it, meaning it won't make things up.
Think of it like a walled garden.
You upload your sources and Notebook LM answers questions using only those documents.
It can't really hallucinate because it has no outside knowledge to draw from.
Going back to the visual around how perplexity is optimized for search, Notebook LM uses a fine-tuned Google Gemini model that minimizes hallucinations.
For instance, when I was at Google before publishing marketing materials, I would upload the final draft alongside the source documents and ask Notebook LM if the draft made any claims that contradicted the sources.
catch these tiny discrepancies other AI might have missed.
I use a similar workflow today for my videos.
Before I start filming, I upload my script and all my research into Notebook LM and ask it to flag anything not directly supported by the source material.
The obvious caveat here is that the output is only as good as the sources we give it.
So if the sources are incorrect, Notebook LM is going to be confidently incorrect.
So as a rule of thumb, if the accuracy matters more than creativity and you have source materials
check against, use Notebook LN.
There are a few more specialist AI tools I use, but didn't make this list because I don't use them every day, but to quickly go through them, Gamma for presentations, 11 Labs for voice cloning, Zapier and NAN for automation, and Excalibur and Napkin AI for quick visuals.
As a reminder, I'll cover the remaining two categories in part two, so keep an eye out for that.
See you on the next video.
In the meantime, have a great one.
### On-screen text
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EVERYDAY AI
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EVERYDAY AI
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Jeff Where should we start? Product..vity Stack Your task is to watch this video, analyze and deconstruct its contents, both text and visual, and to understand what it's about. | Write anything Create image Create video Explore visually Help me learn Boost my day
Master Gemini 3.0 for Work in 12 Minutes (2026) Jeff Su Link Down Below
MULTIMODALITY IN PRACTICE
Jeff Where should we start? Product...vity Stack Analyze all attached and distill key learnings. Create image Write anything Create video Explore visually Boost my day Help me learn
Gemini's raw reasoning capabilities sometimes feels slightly behind ChatGPT.
when the task involves video, audio, or massive files, the tradeoff is obviously
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We should never use tools just for the sake of using tools, we only add them to our toolkit
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People also ask ! Google Tips that will Save You Hundreds of Hours! Jeff Su Link Down Below
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Overview
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Category 3 Category 4 Creative Al Productivity Al
### Video description & links
⚡️ HubSpot’s Free Guide: https://clickhubspot.com/5c4cca
Every AI tool excels at one thing. #ChatGPT follows complex instructions without dropping steps. #Gemini handles video, audio, and massive files other models can't process. #Claude produces working code and polished copy on the first try. Perplexity fetches accurate information in seconds. NotebookLM answers only from your sources, so it can't hallucinate.
This video breaks down when to use each tool based on three years of daily use, first at Google and now as a creator. Part 1 covers Everyday AI and Specialist AI. Part 2 covers Creative and Productivity AI.
*TIMESTAMPS*
00:00 The AI Tools that Drive 90% of My Results
00:32 Everyday AI
00:47 ChatGPT
02:46 Google Gemini
05:15 Claude
07:45 Recap: Everyday AI
08:14 Specialist AI
08:47 Perplexity
10:20 NotebookLM
*RESOURCES MENTIONED*
My Essential Power Prompts template: https://www.notion.com/templates/essential-power-prompts-jeff-su
Google search operators video: https://youtu.be/DIuo_QL4sAQ
Blogpost: https://www.jeffsu.org/10-ai-tools-drive-most-results/
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